Key elements for successful management of tourism ventures in rural communities

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Catalina Palacios


Tourism constitutes an important sector in the economy of many countries around the world and it is recognized as being a powerful factor for the economic development and improvement of livelihood of rural communities. In this context, tourism ventures have emerged and have been developed to attract and increase the flow of tourists to certain rural communities with only partial success, due to the lack of appropriate management and business skills. Research has revealed that rural tourism is not perfectly organized so to be sustainable and to maximize the benefit for the local community. Based on the review of literature, key elements determining the success of the development of tourism ventures in rural areas, along with management recommendations targeting to sustainable tourism development, are discussed. The proposed recommendations aim to address the main elements on how to successfully manage tourism enterprises within rural communities.


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Author Biography

Catalina Palacios, Oklahoma State University

Catalina Palacios is a Doctoral student in Leisure Studies at Oklahoma State University. She is an international scholar from Mexico. She earned her Bachelor´s degree in Communication in Mexico. She received a Master of Science degree in International Studies with a focus in Tourism Development at OSU.

Catalina Palacios is currently working as a graduate research associate for the Leisure Studies Department. She is the current Vice-President of the Leisure Studies Graduate Student Association and International Student Representative of Phi Beta Delta, an Honor Society for International Scholars. Her research interests include Tourism Management, Tourism Policy, Tourism Development, Community Tourism, Rural Tourism, Park and Recreation Management, Leisure Behavior, Marketing and Tourism.

She is planning to follow an academic career upon graduation.