Main Article Content
Tourism constitutes an important sector in the economy of many countries around the world and it is recognized as being a powerful factor for the economic development and improvement of livelihood of rural communities. In this context, tourism ventures have emerged and have been developed to attract and increase the flow of tourists to certain rural communities with only partial success, due to the lack of appropriate management and business skills. Research has revealed that rural tourism is not perfectly organized so to be sustainable and to maximize the benefit for the local community. Based on the review of literature, key elements determining the success of the development of tourism ventures in rural areas, along with management recommendations targeting to sustainable tourism development, are discussed. The proposed recommendations aim to address the main elements on how to successfully manage tourism enterprises within rural communities.