An investigation on visitors’ expenditure pattern at Oklahoma State Parks

Catalina Palacios, Lowell Caneday

Abstract


Abstract

Based on an online survey, the answers of 355 respondents were analyzed in order to explore the influence of visitors’ personal characteristics, the visit characteristics, and purpose of visit on expenditure patterns at Oklahoma State Parks. Three models were developed based on multiple regression analyses. Findings indicated that the visitors’ expenditure pattern was most significantly influenced by age, annual household income, number of trips per year and by the particular purposes of visit. Additional information, regarding the most frequently visited Oklahoma State Parks and visitors’ preferred recreational activities at the parks provided visitors, is also presented and discussed. The paper concludes by suggesting improvement in the facilities and recreational choices offered to visitors. Implications of the study for decision makers and park managers are provided.


Keywords


Expenditure; state parks; recreation; strategic planning; marketing strategy

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